Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.
We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.
Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.
Visit the Parkview Green Beijing website
The Diageo Reserve brands include the premium marques of some of the world’s favourite drinks: Johnnie Walker Super Deluxe, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa as well as a collection of single malts.
We were engaged by Diageo to work with the Diageo Reserve division to produce a series of brand toolkits and communications materials for internal distribution. The purpose of the materials is to drive greater awareness of the distinctive features of the luxury marques and to enable teams to communicate effectively with all stakeholders.
The toolkits facilitate the proper management of each of the premium brands reflecting the attention to detail that goes into the products themselves.
Read more about Diageo Reserve here
Harlequins Rugby Football Club is an English rugby union team who play in the top level of English rugby, the Aviva Premiership. They are the current champions.
We developed the Harlequins Heartland campaign into a long term positioning, activating intangible brand dimensions of home, tradition and loyalty. The objective was to create an idea about the brand that is independent from game day performance and sustainable.
The Harlequins Heartland campaign built a compelling platform reflecting the team’s rich heritage and positing the Harlequins brand at the epicentre – ‘Heart of London Rugby’.
A Harlequins new brand architecture was developed to make activation strategies simple to communicate visually, new fonts were employed to make existing logos more open and approachable.
A look tools kit including backgrounds, treated photographic images of players are all in use. Advertising headlines key off of this concept, producing a bold and classic look and feel, evoking rugby’s power and its regional roots, intensifying the emotional bond to fans and partners and positioning the brand as a destination of the heart.
Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.
We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.
The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.
Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.
HIP Hotels. Highly Individual Places that make travel memorable. HIP Hotels is the original (and still best) collection of luxury boutique hotels all over the world.
We created a natural extension of the brand, taking the luxury guides from static print media into mobile digital channels; retaining the brand’s strong visual identity but creating a genuinely enhanced user experience, whilst building new revenue streams.
A series of beautiful apps for iPhone and iPad. The Apps develop both the brand and customer service proposition, building brand equity across new brand and consumer touch points. Enhanced functionality gives the brand opportunities for new revenue streams and the platform to launch new products and services.
Live Auctioneers is the leading online auction platform, bringing an international audience of millions to the heart of the bidding action in art, antiques, jewellery and collectibles auctions across the globe.
We were asked to re-design the entire platform including the multi-feature back-end system for both bidders and auctioneers.
We started with a refresh of the brand identity, bringing a contemporary and colourful look to the business and its various components.
The website design was led by the need to facilitate rapid, visual access to both individual lots and auction catalogues. By contrast, the back-end platform focused on the wide-ranging functionality especially the commercial operations and rich data aspects.
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Educate Private is an education consultancy and private tuition company based in London and Beijing.
The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.
We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.
Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.
Visit the Educate Private website
Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.
We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local loyalty.
This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.
Learn more at www.britishfair.com