Bamford is a British luxury brand specializing in cashmere and natural and artisan materials. Bamford is owned by the family behind Daylesford Organic, and designs womenswear based on principles of nature and nurture, as well a Spa and Bath & Body range.
We were engaged to audit the history of the Bamford brand, and tasked with identifying and developing the core visual identity, and integrating it with a new strategic direction.
The brand and visual identity was updated during this process, creating a new and comprehensive, working ‘brand bible’ document, which includes: brand strategy, brand standards, brand identity, brand visual identity, brand application style guides and templates for all brand communications.
Established in 1995, Soho House is the world’s leading private member’s club brand, created for creatives, founded for filmmakers, a hub, a haven for media types from London to LA and Mayfair to Mumbai.
When House Magazine was first published in 2007 we were invited to propose ideas for a digital version of the publication, that would allow non-members and travelling members the chance to share in the award-winning content published quarterly.
We created a flash book platform, (pioneering in those days but now updated to HTML 5), that faithfully reproduces the print experience online, with added features and functionality such as pdf printouts, deep-linking and sharing. 23 issues and 6 years later, we are still delighted to be working with Soho House on this creative, digital, literary project.