One&Only Resorts had been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it had yet to properly penetrate China, the world’s biggest Luxury travel market.
We were engaged as One&Only’s China agency of record sicne 2014 and tasked with launching their brand in China. Our work includes China market strategy and brand communications, crafting the local messaging and distributing via online and social media channels, seasonal campaigns, as well as and offline engagement with local Key Opinion Leaders (KOL) and Influencers to drive greater awareness of the One&Only Resorts brand.
Fernando Botero is one of the world’s most successful living artist.
We were asked to create a communications platform to support his first exhibition in China. We created a brand.
Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.
The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.
Launched in 2009, Beijing Design Week is a citywide event co-hosted by the Beijing Municipal Government, the Ministry of Culture, the Ministry of Education, the Ministry of Science and Technology, to nurture a culture of design in a Chinese context.
With seven key sections – Opening Ceremony, Design Awards, Design Market, Design Talent, Smart City, Design HOP, Guest City – Beijing Design Week features hundreds of international exhibitions and public events providing the most influential platform in China, indeed in Asia, for the display, promotion and exchange of creative ideas.
We brought Beijing Design Week 2015 and Parkview Green together, creating a new hub around ‘New Forms of Making’, showcasing 3D printing, and created a Guinness World Record in the process.
Beijing Design Week website