UnderArmour - katana london

UnderArmour

Lifestyle, Fashion, Sport

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.

Katana helped UA concept and launch a compelling and successful sales campaign for their new Catalyst product – An Insanely Comfortable, Fast-drying, made from recycled plastic bottles T-shirt.

The campaign focused on the individual athlete performer, making the user the catalyst in their own sporting evolution.

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Sales Campaign

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 Environmental Branding

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Environmental Branding

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Integrated Consumer Campaign

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Integrated Consumer Campaign

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