Arsenal Football Club is an English Premier League football club based in London. One of the most successful clubs in English football, it has won 13 First Division and Premier League titles and 10 FA Cups.
The Arsenal Asia Tour is a fresh and exciting visual concept that incorporates traditional motifs in a modern and regional theme, creating a “Harmony Ball” by combining the potent and emblematic Chinese and Malaysian symbols of Dragon and Tiger, and communicating ‘Victory through Harmony’, the motto of Arsenal Football Club, to all who follow.
We developed the Arsenal Asia Tour identity and a supporting graphic system that would best articulate the Arsenal brand with visual appeal to the local market.
Research analysing traditional graphic elements informed the creative direction. The programme merges western culture with local tradition and establishes the footprint for Arsenal in the region.