Category Archives: Archive


Live Auctioneers

Live Auctioneers is the leading online auction platform, bringing an international audience of millions to the heart of the bidding action in art, antiques, jewellery and collectibles auctions across the globe.

We were asked to re-design the entire platform including the multi-feature back-end system for both bidders and auctioneers.

We started with a refresh of the brand identity, bringing a contemporary and colourful look to the business and its various components.

The website design was led by the need to facilitate rapid, visual access to both individual lots and auction catalogues. By contrast, the back-end platform focused on the wide-ranging functionality especially the commercial operations and rich data aspects.


Pelime is an invitation-only online community and commercial network designed and built for elite creative professionals, to provide them with a platform to curate their work and collaborate with other like-minds, a hub for industry news and events, build professional relationships and sell their works.

Katana worked with Pelime to develop the commercial strategy for the proposition, which included ecommerce platforms for members to sell their wares and an “academy” where non-members can pay for limited access to the site and creative mentors, before concentrating on the design and development of its beautiful User Interface and compelling features and functionality.

As an invitation-only platform, users were provided with invitation rights and the ability to earn additional slots.

Pelime was the first online community to be designed and built entirely in Flex and quickly grew to 3,000 members showcasing over 20,000 works until the issues with Flash dramatically slowed down usage.

Foodcare Direct

Foodcare is a leading distributor of catering equipment to the UK’s National Health Service, Universities and trade with a catalogue of 10,000 products.

Katana was engaged to create a modern, SEO friendly and robust eCommerce platform capable of expressing the multitude of products and product categories to clients without generating confusion. The platform is to also cater for a growing emphasis on mass market retail sales.

A family business, Foodcare was firmly esconsed in a manual, offline order management process largely driven by an institutional client base such as the National Health Service and multiple suppliers.

A clean and visual online store with clear and consistent product categorisation, multiple internal marketing channels, coupled with a robust backend system. A client account section enabling wishlists and request for proposals (RFP) was created to service institutional clients requiring a more manual process to assist and encourage their gradual migration to online ordering.

Social media integration and an inspirations section was provided to service retail interaction and sales.

Plenish Cleanse

Plenish Cleanse is a new entrant into the UK market offering organic juice cleansing packages delivered to your door.

We were engaged to design and develop the eCommerce platform. The main challenge was to be able to offer pre-defined packages of juices that worked as single products as well as ‘tasting flights’ that customers can create for themselves by selecting individual bottles.

The most important aspect of the Plenish Cleanse juices is their ingredients and a completely bespoke way of visually displaying all the juices and their ingredients that is freely editable by the admin was implemented.

The client also wanted a more flexible content management system that required the integration of WordPress with the Magento eCommerce platform.

wine shop asia publicity still

Wine Shop Asia – Hong Kong

Wine Shop Asia is a new eCommerce venture from the leading Wine & Spirits distributor in Hong Kong offering a wide range of Wines, Champagnes, Spirits and accessories to the Hong Kong and China market.

We were engaged to create the brand, design and develop the eCommerce platform.  The brand identity uses a clean serif font with an elegant brandmark featuring of course a wine glass and bottle, all presented in a rich burgundy.

The Wine Shop Asia online store features include browsing by multiple search criteria, a winery index, account login with full order history, wishlist and the ability to add personal wine notes to wines purchased.

The platform was built using the powerful Magento Enterprise version and included a variety of custom plug-ins and was set up in both English and Chinese language. A fully scaleable back-end offers the admin the ability to manage products, all aspects of the sales process, customer groups, edit site content, offers and promotions and much more.

FCancer Project hero graphic design by katana

FCancer Project

The FCancer Project is a skills-based online volunteering platform encouraging the younger generation to join the fight against cancer.

Many young people have been tragically affected by cancer in their families but often do not have the funds to make a substantial contribution. FCancer Project enables them to commit their skills, time and energy to the cause instead.

We were approached with an idea and were asked to help make it happen.

From concept development through detailed functional specifications, platform design and eventual technical build, we worked closely with the charity’s founders to realise their vision.

Charities can sign up and create projects detailing the skills they need while volunteers create a profile showcasing their skills. A matching engine delivers suitable matches to both parties and an integrated pledge and confirmation system allows charities to show progress and rewards volunteers for their efforts.

Good Earth Power website design mockup by katana

Good Earth Power

Good Earth Power leverages unique technologies and innovative commercial models to implement sustainable infrastructure development in emerging economies.

Katana has been supporting Good Earth Power since inception, providing the full suite of strategy and creative services.

GEP has an extremely diverse set of stakeholders from Presidents and global multinationals, to financial insitutions, technology owners, local construction partners, local community leaders, workers and the grass roots communities themselves. All materials needs to deliver the message of a professional and responsible global corporate citizen that is approachable and technically proficient.