Chucs Dive & Mountain Shop - katana london

Chucs Dive & Mountain Shop


A new luxury brand from London-based media industry player, Charles FInch. Drawing on a family heritage of explorers, scoundrels, actors and inventors, CHUCS aims to add a touch of old world glamour, style and elegance to leisure wear.

Katana was commissioned to create a stylish yet robust and scalable eCommerce platform allowing this start-up to generate global sales immediately upon launch.

With a fresh young team embarking into a new business vertical, requirements were changing almost daily for both the immediate launch an future direction demanding great flexibility in design and technology platform.

A simple yet contemporary design that allowed CHUCS to showcase their products and inject their sense of fun and adventure through their photography throughout the site. Magento was chosen as the eCommerce platform to provide robustness, scalability and integration with social media.


eCommerce Strategy