Foodcare is a leading distributor of catering equipment to the UK’s National Health Service, Universities and trade with a catalogue of 10,000 products.
Katana was engaged to create a modern, SEO friendly and robust eCommerce platform capable of expressing the multitude of products and product categories to clients without generating confusion. The platform is to also cater for a growing emphasis on mass market retail sales.
A family business, Foodcare was firmly esconsed in a manual, offline order management process largely driven by an institutional client base such as the National Health Service and multiple suppliers.
A clean and visual online store with clear and consistent product categorisation, multiple internal marketing channels, coupled with a robust backend system. A client account section enabling wishlists and request for proposals (RFP) was created to service institutional clients requiring a more manual process to assist and encourage their gradual migration to online ordering.
Social media integration and an inspirations section was provided to service retail interaction and sales.