November 21, 2015
‘Botero In China’ was officially opened yesterday at the National Museum of China in Beijing by Master Botero who flew in especially for the inauguration ceremony. The exhibition is a major retrospective of the work of Fernando Botero, being hosted by the Ministry of Culture of China and the Embassy of Colombia in China.
The exhibition is the first held by world famous Botero in mainland China and is the realisation of a life long ambition and we are immensely proud to have been part of this project.
We were engaged to organise the official opening day including a press tour, press conference and a formal opening ceremony. Our brief was to cultivate a sense of ‘organised chaos’ in order to create excitement and buzz among all who attended on the day. This is what followed…
The day started with Master Botero taking the media on a tour of the exhibition followed by an engaging press conference with about 100 media in attendance.
The opening ceremony itself was unprecedented, with around 1000 people attending to see Master Botero and hear the welcoming remarks.
The ceremony was hosted by Lv Zhangshen, Director of the National Museum of China and the dignitaries included:
Luo Shugang – Minister of Culture for China
Maria Clemencia Rodriguez – First Lady of Colombia
Mariana Garcés Córdoba – Minister of Culture for Colombia
Carmenza Jaramillo – Ambassador of Colombia
Xie Jinying – Director of Bureau of the Ministry of Culture
Zhu Qi – Deputy Director of Bureau of the Ministry of Culture
Zhang Yu – CAEG Chairman & General Manager
Sophia Vari – Wife of Fernando Botero
In attendance were also over 70 Ambassadors and diplomatic guests and many members of the Beijing cultural scene.
After the ceremony, Master Botero walked through the exhibition and personally introduced his artworks to all the attending dignitaries and media and he ended the tour by presenting the Minister of Culture with a signed catalogue of the exhibition.
Due to the size of the crowd, many guests had to queue in order to get into the exhibition hall to get a closer look at his artworks and the artist himself, but eventually everyone was able to experience the beautifully presented exhibition put together by curators Janet Fong and Shanna Sun and their team.
The exhibition will run until 2nd January, 2016, after which it will move to the China Art Museum in Shanghai.