National Museum of China Beijing

‘Botero In China’ opens at the National Museum of China in Beijing

November 21, 2015

‘Botero In China’ was officially opened yesterday at the National Museum of China in Beijing by Master Botero who flew in especially for the inauguration ceremony. The exhibition is a major retrospective of the work of Fernando Botero, being hosted by the Ministry of Culture of China and the Embassy of Colombia in China.

The exhibition is the first held by world famous Botero in mainland China and is the realisation of a life long ambition and we are immensely proud to have been part of this project.

We were engaged to organise the official opening day including a press tour, press conference and a formal opening ceremony. Our brief was to cultivate a sense of ‘organised chaos’ in order to create excitement and buzz among all who attended on the day. This is what followed…

The day started with Master Botero taking the media on a tour of the exhibition followed by an engaging press conference with about 100 media in attendance.

Master Botero Press Tour of Botero in Chine Exhibition

Botero in China exhibition Press Conference at National Museum of China

Master Botero speaking at his press conference in Beijing Member of press asking question at Botero in China press conference

Botero in China Press Conference

The opening ceremony itself was unprecedented, with around 1000 people attending to see Master Botero and hear the welcoming remarks.

The ceremony was hosted by Lv Zhangshen, Director of the National Museum of China and the dignitaries included:
Luo Shugang – Minister of Culture for China

Maria Clemencia Rodriguez – First Lady of Colombia

Mariana Garcés Córdoba – Minister of Culture for Colombia

Carmenza Jaramillo – Ambassador of Colombia

Xie Jinying – Director of Bureau of the Ministry of Culture

Zhu Qi – Deputy Director of Bureau of the Ministry of Culture

Zhang Yu – CAEG Chairman & General Manager

Sophia Vari – Wife of Fernando Botero

In attendance were also over 70 Ambassadors and diplomatic guests and many members of the Beijing cultural scene.

Master Botero Opening Ceremony Speech

Botero in China opening ceremony at National Museum of China in Beijing

China Minister of Culture opening speech for Botero in China Master Botero walks through the crowd at Botero in China opening ceremony

After the ceremony, Master Botero walked through the exhibition and personally introduced his artworks to all the attending dignitaries and media and he ended the tour by presenting the Minister of Culture with a signed catalogue of the exhibition.

Due to the size of the crowd, many guests had to queue in order to get into the exhibition hall to get a closer look at his artworks and the artist himself, but eventually everyone was able to experience the beautifully presented exhibition put together by curators Janet Fong and Shanna Sun and their team.

The exhibition will run until 2nd January, 2016, after which it will move to the China Art Museum in Shanghai.

Guests waiting to enter Botero In China exhibition

Crowd at Botero in China exhibition opening

Botero in China exhibition full with guests

Master Botero with the First Lady of Colombia at Botero in China exhibition

Master Botero surrounded by well wishers at opening ceremony of Botero in China exhibition

Master Botero in front of media



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