November 10, 2015
Fernando Botero is one of the world’s most successful living artist and certainly the most important figurative artist working today.
We were asked to create a communications platform to support his first ever exhibition in mainland China, we created a brand.
Working with the curators of the exhibition we established a master brand identity which we then rolled out across a wide variety of applications specifically for China, from the ever required business cards, to the website, we chat and weibo social media channels. We also created a suite of exclusive merchandise to be made available for sale at exhibition and offered out on special social media promotions.
The curatorial team also put together a series of invitations, exhibition guides and catalogues that were all branded creating a distinctive and comprehensive ‘Botero In China’ presentation.