One&Only Resorts In China - katana london

One&Only Resorts In China


One&Only Resorts has been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it has yet to properly penetrate China, the world’s biggest Luxury travel market.

We have been engaged as their China digital agency to launch their brand in China ahead of the opening of their spectacular new resort in Sanya, Hainan Island.

Our strategy covers crafting the local messaging and distributing via online and the all important social media channels as well as and offline engagement with local key opinion leaders to drive greater awareness of the One&Only Resorts brand in general and prepare the market for the forthcoming opening of the latest addition to the One&Only family.

Branding & Communications

Digital, Online & Social

Brand Strategy

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