One&Only Resorts - katana london

One&Only Resorts

Hospitality

One&Only Resorts had been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it had yet to properly penetrate China, the world’s biggest Luxury travel market.

We were engaged as One&Only’s China agency of record sicne 2014 and tasked with launching their brand in China. Our work includes China market strategy and brand communications, crafting the local messaging and distributing via online and social media channels, seasonal campaigns, as well as and offline engagement with local Key Opinion Leaders (KOL) and Influencers to drive greater awareness of the One&Only Resorts brand.

www.oneandonlyresorts.com

Branding & Communications

Digital, Online & Social

Brand Strategy

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