Parkview Green is the Beijing “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.
We created a fully integrated solution for the building, its tenants and its shoppers, that marries its unique identity with the very latest technologies, that engages all its visitors in a constant dialogue, and created a class-leading customer service proposition.
The new ecosystem we created includes website, content management systems, mobile apps, online advertising system, member rewards, social media, games, concierge, personal shopping, tenant services, online community, delivered through an “omnichannel” platform under constant improvement.
Work includes through-the-line brand, digital and print communications.