Fernando Botero is one of the world’s most successful living artist.
We were asked to create a communications platform to support his first exhibition in China. We created a brand.
Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.
The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.
Launched in 2009, Beijing Design Week is a citywide event co-hosted by the Beijing Municipal Government, the Ministry of Culture, the Ministry of Education, the Ministry of Science and Technology, to nurture a culture of design in a Chinese context.
With seven key sections – Opening Ceremony, Design Awards, Design Market, Design Talent, Smart City, Design HOP, Guest City – Beijing Design Week features hundreds of international exhibitions and public events providing the most influential platform in China, indeed in Asia, for the display, promotion and exchange of creative ideas.
We brought Beijing Design Week 2015 and Parkview Green together, creating a new hub around ‘New Forms of Making’, showcasing 3D printing, and created a Guinness World Record in the process.
Beijing Design Week website
TEDx Beijing is a programme of local, self-organised events that brings people together to share a TED-like experience. It acts as a partner to organisations in Beijing and around China looking for people with new ideas about technology, education, design and the future.
We have worked with TEDx Beijing to deliver a programme of content of diverse and topical themes for their new concept – the TEDx Beijing Salon – a series of intimate invitation-only TEDx events spreading ideas from the heart of Beijing.
Our Salons are held at Salone Monaco in Parkview Green, do get in touch if you want to get involved.
The Diageo Reserve brands include the premium marques of some of the world’s favourite drinks: Johnnie Walker Super Deluxe, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One vodka, Zacapa as well as a collection of single malts.
We were engaged by Diageo to work with the Diageo Reserve division to produce a series of brand toolkits and communications materials for internal distribution. The purpose of the materials is to drive greater awareness of the distinctive features of the luxury marques and to enable teams to communicate effectively with all stakeholders.
The toolkits facilitate the proper management of each of the premium brands reflecting the attention to detail that goes into the products themselves.
Read more about Diageo Reserve here
Educate Private is an education consultancy and private tuition company based in London and Beijing.
The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.
We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.
Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.
Visit the Educate Private website
Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.
We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local loyalty.
This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.
Learn more at www.britishfair.com
Good Earth Power leverages unique technologies and innovative commercial models to implement sustainable infrastructure development in emerging economies.
Katana has been supporting Good Earth Power since inception, providing the full suite of strategy and creative services.
GEP has an extremely diverse set of stakeholders from Presidents and global multinationals, to financial insitutions, technology owners, local construction partners, local community leaders, workers and the grass roots communities themselves. All materials needs to deliver the message of a professional and responsible global corporate citizen that is approachable and technically proficient.