One&Only Resorts had been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it had yet to properly penetrate China, the world’s biggest Luxury travel market.
We were engaged as One&Only’s China agency of record sicne 2014 and tasked with launching their brand in China. Our work includes China market strategy and brand communications, crafting the local messaging and distributing via online and social media channels, seasonal campaigns, as well as and offline engagement with local Key Opinion Leaders (KOL) and Influencers to drive greater awareness of the One&Only Resorts brand.
Fernando Botero is one of the world’s most successful living artist.
We were asked to create a communications platform to support his first exhibition in China. We created a brand.
Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.
The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.
Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.
We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.
Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.
Visit the Parkview Green Beijing website
Gilpin’s Gin is an ultra-premium, artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.
We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.
Since its launch in 2012 Gilpin’s Gin has won 12 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014. It was listed as one of Britain’s Coolest Brands in 2015 and 2016.
Educate Private is an education consultancy and private tuition company based in London and Beijing.
The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.
We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.
Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.
Visit the Educate Private website
Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.
We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local loyalty.
This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.
Learn more at www.britishfair.com