One&Only Resorts has been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it has yet to properly penetrate China, the world’s biggest Luxury travel market.
We have been engaged as their China digital agency to launch their brand in China ahead of the opening of their spectacular new resort in Sanya, Hainan Island.
Our strategy covers crafting the local messaging and distributing via online and the all important social media channels as well as and offline engagement with local key opinion leaders to drive greater awareness of the One&Only Resorts brand in general and prepare the market for the forthcoming opening of the latest addition to the One&Only family.
Fernando Botero is one of the world’s most successful living artist.
We were asked to create a communications platform to support his first exhibition in China. We created a brand.
Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.
The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.
Parkview Green Beijing is the “jewel in the crown” of Hong Kong Parkview International, erstwhile owners of Battersea Power Station, London. Parkview Green is the leading mixed-use and greenest luxury development in Beijing, awarded LEED Platinum status.
We created the campaign for the 1st Year Anniversary Gala held in the building in Fang Cao Di. The evening was ‘imagined by Cirque de Soleil’ with a special bespoke performance followed by award-winning UK DJs Krafty Kuts and A-Skillz.
Our work included the anniversary campaign concept and all communications materials – print and digital invites, posters, billboards, advertising and a digital microsite counting down the days.
Visit the Parkview Green Beijing website
Gilpin’s Gin is a new, ultra-premium and artisan, extra-dry Gin brand, created in the UK and distilled in London. Served in selected bars and hotels, each bottle is hand made and individually numbered by batch year and bottle.
We were involved in the entire development process. From creating the concentrate and selecting the bottle, to developing the branding and packaging, through to the designing and developing the website and social media integration and strategy.
The result was the creation and execution of fully integrated brand launch. To date each production batch has sold out, at the highest price point in the market. Listings in leading bars and hotels include The Arts Club, The Dorchester, Duke’s, The Mandarin Oriental and there are over 6,000 likes on Facebook.
Since its launch in 2012 Gilpin’s Gin has won 7 awards including a Gold Medal at IWSC 2012, the award for best packaging in the UK in 2012 and World’s Best Gin in 2014.
Educate Private is an education consultancy and private tuition company based in London and Beijing.
The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.
We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.
Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.
Visit the Educate Private website
Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.
We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local loyalty.
This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.
Learn more at www.britishfair.com