Tag Archives: Strategy

One&Only Resorts Advertising Campaign with Christy Turlington
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One&Only Resorts

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One&Only Resorts had been developing a reputation as one of the world’s most exclusive hotel brands for many years, but it had yet to properly penetrate China, the world’s biggest Luxury travel market.

We were engaged as One&Only’s China agency of record sicne 2014 and tasked with launching their brand in China. Our work includes China market strategy and brand communications, crafting the local messaging and distributing via online and social media channels, seasonal campaigns, as well as and offline engagement with local Key Opinion Leaders (KOL) and Influencers to drive greater awareness of the One&Only Resorts brand.

www.oneandonlyresorts.com

Fernando Botero Picnic Oil Painting
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Botero In China

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Fernando Botero is one of the world’s most successful living artist.

We were asked to create a communications platform to support his first exhibition in China. We created a brand.

Our work began with crafting the logo for the exhibition and developing a local communications strategy. The branding was applied across the full suite of printed exhibition collateral as well as online including a bespoke website and Chinese social media platforms. We further developed an exclusive range of branded merchandise.

The ‘Botero In China’ exhibition opened at the National Museum of China in Beijing on 20th November 2015 and went on to be the most successful exhibition at the museum that year. Following on from the success Beijing, the exhibition moved to the China Art Museum in Shanghai.

www.boteroinchina.cn

Beijing Design Week 2015 managed by Beijing communications agency katana
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A Guinness World Record at Beijing Design Week

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Launched in 2009, Beijing Design Week is a citywide event co-hosted by the Beijing Municipal Government, the Ministry of Culture, the Ministry of Education, the Ministry of Science and Technology, to nurture a culture of design in a Chinese context.

With seven key sections – Opening Ceremony, Design Awards, Design Market, Design Talent, Smart City, Design HOP, Guest City – Beijing Design Week features hundreds of international exhibitions and public events providing the most influential platform in China, indeed in Asia, for the display, promotion and exchange of creative ideas.

We brought Beijing Design Week 2015 and Parkview Green together, creating a new hub around ‘New Forms of Making’, showcasing 3D printing, and created a Guinness World Record in the process.

Beijing Design Week website

Tedx Beijing
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TEDx Beijing

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TEDx Beijing is a programme of local, self-organised events that brings people together to share a TED-like experience.  It acts as a partner to organisations in Beijing and around China looking for people with new ideas about technology, education, design and the future.

We have worked with TEDx Beijing to deliver a programme of content of diverse and topical themes for their new concept – the TEDx Beijing Salon – a series of  intimate invitation-only TEDx events spreading ideas from the heart of Beijing.

Our Salons are held at Salone Monaco in Parkview Green, do get in touch if you want to get involved.

www.tedxbeijing.com

Tatler Restaurant Guide 2015 Homepage
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Tatler

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From the world’s oldest magazine, the Tatler Restaurant Guide has been the bible for discovering London’s culinary delights for well over a decade.

We created an engaging and easy-to-use iPhone App that delivers a natural extension of the much-loved Restaurant Guide in a more functional mobile, digital format, while maintaining the distinct identity and look-and-feel of the print edition.

The first edition was App Of The Week and iTunes Staff Pick.

Click here to download the Tatler Restaurant Guide 2015 app

Gwyneth Paltrow founder of goop
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Goop

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Goop is a luxury lifestyle brand, driven by Hollywood A-Lister, Gwyneth Paltrow. Hundreds of thousands of devotees subscribe to a weekly newsletter which shares healthy recipes, exercise tips and insider knowledge to the best in culture, fashion and travel around the world.

To create a natural extension of the brand, repositioning it from a “free” product into a premium paid service. The solution would need to deliver an enhanced brand experience and the utility to justify the fees in the eyes of the customer, and propose a sustainable commercial model for the brand.

We created a series of beautiful Apps for iPhone and iPad; developing brand and customer service proposition whilst building real brand equity converting large populations of the existing subscriber base from free subscribers to paying customers.

The first app to launch is the goop City Guides app showcasing a fabulous choice of places to wine and dine, shop till you drop, play with the kids and of course pamper yourself. The guides currently feature New York, London, Los Angeles and Paris.

Download the app here

Educate Private independent school image
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Educate Private

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Educate Private is an education consultancy and private tuition company based in London and Beijing.

The company provides expert, bespoke advice for every stage of the British education system, from early years registration to a new graduate’s first job interview.

We have been involved from the very beginning, from naming and brand identity creation to developing the overall brand proposition and positioning in both the UK and China markets.

Our design team provided a full suite of online and offline communications materials for the initial launch and our work continues supporting ongoing requirements.

Visit the Educate Private website

British Fair logo design
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British Fair

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Accessing China can be a daunting and very expensive prospect for international brands who do not have experience of the country or the necessary network.

We created British Fair as an always-on brand communications membership platform to enable brands to access the China market, build brand awareness and drive initial sales and grow local  loyalty.

This allows businesses to build relationships with local customers across China quickly and easily and learn first hand about the market in order to make informed longer term strategic decisions.

Learn more at www.britishfair.com

nurseryschoolguides_3col
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Nursery School Guides

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The Nursery School Guide has been devised and designed by education advisors and early years specialists. It aims to give parents as much information as possible about nurseries in London, as well as explaining a few things along the way.

 

The NSG makes easily searchable the hundreds of institutions across London and has important up-to-date information about each one, from the contact information of the schools themselves to their opening times, age range, registration fees and the schools they feed into. The NSG gives you all this information at your fingertips and more if you choose to register (for free!).

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Worldwide Helpers

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Worldwide Helpers is a groundbreaking online community that aims to foster interaction between volunteers and charitable organisations around the world by offering volunteers free access to global low cost / no-cost volunteering opportunities.

After refreshing the brand, we created the WWH platform with a full suite of digital community features and functionality that allow volunteers and organisations to interact, share knowledge and experience, to learn from and inspire each other.

Users can create profiles, projects, blogs, albums, events, causes, forums, message each other and find travel companions. A classified section offers volunteers and charities to sell / request goods while the WWH shop provides exclusive offers to the community.

The whole platform is run on an integrated system that will capture data to be used for greater understanding of where help is needed most.

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Pelime

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Pelime is an invitation-only online community and commercial network designed and built for elite creative professionals, to provide them with a platform to curate their work and collaborate with other like-minds, a hub for industry news and events, build professional relationships and sell their works.

Katana worked with Pelime to develop the commercial strategy for the proposition, which included ecommerce platforms for members to sell their wares and an “academy” where non-members can pay for limited access to the site and creative mentors, before concentrating on the design and development of its beautiful User Interface and compelling features and functionality.

As an invitation-only platform, users were provided with invitation rights and the ability to earn additional slots.

Pelime was the first online community to be designed and built entirely in Flex and quickly grew to 3,000 members showcasing over 20,000 works until the issues with Flash dramatically slowed down usage.

FCancer Project hero graphic design by katana
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FCancer Project

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The FCancer Project is a skills-based online volunteering platform encouraging the younger generation to join the fight against cancer.

Many young people have been tragically affected by cancer in their families but often do not have the funds to make a substantial contribution. FCancer Project enables them to commit their skills, time and energy to the cause instead.

We were approached with an idea and were asked to help make it happen.

From concept development through detailed functional specifications, platform design and eventual technical build, we worked closely with the charity’s founders to realise their vision.

Charities can sign up and create projects detailing the skills they need while volunteers create a profile showcasing their skills. A matching engine delivers suitable matches to both parties and an integrated pledge and confirmation system allows charities to show progress and rewards volunteers for their efforts.

www.fcancer.org

Good Earth Power website design mockup by katana
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Good Earth Power

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Good Earth Power leverages unique technologies and innovative commercial models to implement sustainable infrastructure development in emerging economies.

Katana has been supporting Good Earth Power since inception, providing the full suite of strategy and creative services.

GEP has an extremely diverse set of stakeholders from Presidents and global multinationals, to financial insitutions, technology owners, local construction partners, local community leaders, workers and the grass roots communities themselves. All materials needs to deliver the message of a professional and responsible global corporate citizen that is approachable and technically proficient.