Filling the cavernous 15m high lobby of the iconic ‘batman’ building in downtown Singapore, as it’s affectionately known, Atlas bestrides the regional cocktail scene like its namesake colossus, literally and figuratively.
With the world’s largest gin collection and carefully craftes champagnes and cocktails, Atlas leaped into Asia and the World’s Best Bars in its debut season.
We were asked to articulate the brand strategy and create a timeless brand and visual identity that not only reflects the elegance and sophistication of the offer, and the art deco period which inspires it, but also acts as a counterpoint to the ornate architecture and interior fittings.
The brand mark draws its clean lines from both the cocktail shakers of the era and a popular perspective of the building silhouette, which was then extended into a complete visual identity and brand standards, service collateral, website and a suite of communications materials for print, digital and social.
Not content to rest on their laurels, the ambitious team at Atlas are busy climbing the regional and world rankings, and preparing to expand their brand into new ventures.
Watch this space, and while you do, we’d recommend you order a classis dry martini made with our very own Gilpin’s Gin…