In a highly competitive buyer’s market with dozens of malls vying for the attention of the same target audience, often in the same parts of the city, we created a distinct positioning for the brand that played to the strength of Parkview Green’s unique features, particularly the strength of its personality…

While everyone else led with common-or-garden promotional product strategies, we made the extraordinary building the hero of its stories, and won the hearts and minds of the well-heeled public who voted with their well-shod shoes, doubling footfall and building the destination's reputation as everyone’s favourite mall.

We created a thriving brand ecosystem…

We designed and developed the launch website, and refreshed it a few years later as the offer evolved; we created an app, and upgraded the U/X when better retail tech became available; we created a ground-breaking lifestyle magazine, and suite of engaging print publications; we drove dozens of creative campaigns; we launched the social media platform and grew the community; we curated unexpected in-mall experiences.

We signed off with an evolution of the brand and visual identity and handed off to the newly expanded in-house marketing team. Thank you PVG, it was a pleasure.