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katana london hero image by james meakin

LONDON  |  BEIJING  |  TOKYO

Create a new brand, or develop an evolving one.

Expand your brand East, or bring it West.

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Xiaomi

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Atlas Singapore

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Taro Japan

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Parkview Green Beijing

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Goop

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Atlas Gin

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One&Only Resorts

Branding and communications for hospitality, leisure, lifestyle and travel brands.

We build innovative brands through the clear application

of creative and commercial thinking.

We put the 'customer' at the heart of everything we do.

INNOVATION

The future of a brand is defined by how it evolves with the times, and thrives in conditions challenged by constantly changing consumer sentiment.

Branding

A crafted, distinctive identity that reflects the proposition and resonates with your customer. Your logo is your badge, but your 'brand' is its relationship with its audience.

Strategy

The 'customer' is at the heart of everything we do, and a coherent value proposition is the foundation. We guide the process, and this understanding informs our creative.

Creative

We believe in form and function. Our creative not only represents the brand and reflects customer needs, but also drive the commercial imperative that underpins its purpose.

Zero to One

Working with founders and investors to create the brands of tomorrow.

Brand and business proposition development to customer engagement strategies, to the brand communications platform that delivers it, and the playbook that underpins it all. We offer start-ups the tools they need to set-up for success.

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